viernes, marzo 18, 2011
Roberto Cardenas participa en: Milan’s Design Festival “Swedish Love Stories” in Milan 12-17 april 2011
Roberto Cardenas, Artista de Valparaíso, una vez mas nos alegra con esta noticia ,disfrutamos los exitos profesionales de este compatriota y amigo.¡¡
Svensk Form presents “Swedish Love Stories” in Milan 12-17 april 2011
For the third consecutive year Svensk Form is organising the Swedish Love Stories exhibition during Milan’s Design Festival at the prestigious Superstudio Píu in the middle of Zona Tortona. Last year the focus was on Dalarna; this time we shine some light on Västra Götaland on an even larger and more ambitious scale.
Superstudio Píu is no ordinary show space, standing in a disused factory location in central Milan, called the Temporary New Museum. This year looks set to smash last years attendance numbers – which stood at over 120,000 visitors, including 3000 journalists, despite taking place under the imposing ash cloud.
Innovative industrial design agency No Picnic has taken charge of interpreting this year’s ongoing Swedish Love Stories theme. A large floating barn and topographical forms reference classic Swedish materials and the romance of our natural environment. Textiles, wood, glass and ceramics can be found throughout the exhibition, especially in the showcase of Västra Götaland. The aim is to give context to contemporary Swedish design and convey narratives about the country, the chosen region and the modern Swedish lifestyle. For the individual exhibitors this vibrant atmosphere gives them the chance to build new contacts, increase awareness while developing new export markets and customer bases.
”Come and sit in at the kitchen table in the barn, rest on one of the outcrops in our stylised archipelago or up on the balcony on recycled textile furniture. The theme of Swedish Love Stories is open to several interpretations; the love of materials, places, the people behind the products and perhaps even the creation process as a whole.
Being in the midst of the vibrant design week in Milan, is a must so that Swedish design can meet the world,” says Ewa Kumlin, MD, Svensk Form.
The development of this initiative has been supported by various partners including Region Västra Götaland, VisitSweden, and The Council for the Promotion of Sweden, NSU. Special thanks to No Picnic AB and advertising agency IK Stockholm for their extraordinary efforts.
Press information, updates and images can be found on www.swedishlovestories.com from 5 April
Annika Björkman, Coordinator SF, firstname.lastname@example.org +46 76 205 37 18
Caroline Heiroth, Project Leader, email@example.com, +46 76 867 51 11
Ylva Gustafsson, Region Västra Götaland, firstname.lastname@example.org, +46 70 974 71 22
EXHIBITING DESIGNERS AND COMPANIES
Among this year’s companies you’ll find Ateljé Lyktan, Bsweden, Dala Ledstång, Huawei, Garden Attitude, Gemla/Tengbom, Gärsnäs, Horreds, Kasthall, Månses, Nola, No Picnic, Pappelina, Skargaarden, String, Support Design and Volvo Trucks. In addition there are over twenty individual designers such as Alexander Lervik, Anna von Schewen, Broberg & Ridderstråhle, CKR, David Taylor, Designstories, Kerstin Sylwan & Sara Danielsson, Elisabeth Björkbom, Fredrik Mattson, Jeanette Lennartsdotter, Johan Carpner, Karlsson & Björck, Katrin Greiling, Malin Månses, Marcus Johansson, Mia Cullin, Marie Dreisman, Maria Westerberg, Monika Gora, Roberto Cardenas, Thomas Bernstrand and Thomas Malmberg.
Västra Götaland is represented by Anna Elzer Oscarson, Annika Svensson, Almedahls, Brikolör, Carina Cresta, Fredrik Färg, F.O.V. Fabrics, Fulo (Olof Nordenson and Ulf Jevin), Guldåker Snickeri, Josefin Strid, Josefin Wiel Fredén, Karl-Oskar Ankarberg, Kristina Sahlqvist, Little Red Stuga, Maria Sandberg, Modern Times (Rasmus Malbert and Johannes Tjernberg), Nudie jeans, Oxeon, Pamela Lindgren, Sami Kallio, Staffan Holm and Tibro cluster.
The cultural office of the Region Västra Götaland leads the project. Selection and concepts: Ulf Linder, White Architecture and Anna-Stina Lindén Ivarsson, Svensk Form Väst. www.superstudiogroup.com and www.svenskform.se
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